Company News, Marketing News

Neutrogena Is Coachella’s Official Sun Care Partner

The skincare brand set up activations at the Indio, CA concert site to educate consumers on the importance of daily sunscreen use.

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By: Lianna Albrizio

Associate Editor

For Neutrogena, there’s no better place to educate consumers on the importance of sunscreen use than in the middle of the desert, and during the most anticipated, highly attended music festival of the year: Coachella.   On the opening weekend of the Coachella Valley Music and Arts Festival on April 13, Neutrogena's Boost Bus rolled up to the festival's annual location in the Palm Desert in Indio, CA to serve as the music festival’s official sun care sponsor.   With Mela...

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